Director Retail Marketing, San Francisco, California (Hired in 73 days)
Confidential Job Description
Senior Manager of National Retail Programs, San Francisco, California (Hired in 25 days)
Confidential Job Description
Senior Director of Channel Marketing, San Francisco, California (Hired in 75 days)
Manage the Channel team in the creation and implementation of national merchandising plans for the launches of all Ubisoft titles.The Senior Director of Channel Marketing will manage a full Channel Marketing team, including a Channel Marketing Director, 3 Channel Managers and a Traffic specialist. Responsibilities for the Channel Marketing team include:
– Promotions with retail (guidebooks, demo disks), pre-sell programs, buyer mailings, soft bundle opportunities, retail promotions,
merchandising teams, etc.
– Work in conjunction with the Marketing team to develop compelling presentations and retail programs
– Work with first party merchandising to create co-merchandising programs.
– Travel as needed with sales reps to present retail programs to buyers.
-Develop Ubisoft’s new initiative towards Shopper Marketing
– Work with the research team and retailers to develop insights on shopper behavior
– Define and segment the category in line with consumer usage and shopper behavior and identifies the category drivers to gain
competitive category advantage
– Use those insights to demonstrate to retailers the category profits delivered by supporting brand initiatives to ensure they will more
actively support the development of Ubisoft’s brands
– Champion to retailers the changes needed at the point of purchase to influence shopper behavior
– Educate Ubisoft’s Brand team about shopper behavior in order to deliver better integrated plans that reflect the needs of both
consumer and shopper.
Qualifications:
• Ten (10+) plus years experience in Channel Marketing, Marketing or Sales in the Consumer Packaged Goods or Entertainment
industry required
• Five (5) to eight (8) years of management experience required. Experience with creating structure, systems, and team development.
• MBA degree preferred; strong analytical skills.
• Detail oriented – strong organizational/multi-tasking/prioritization abilities.
• High level of communication both written and verbal.
• High level of skill in public speaking as well as presentation.
• Strong computer skills (MS Office, etc.).
• Travel required.
Director U.S. Licensing, San Francisco, California (Hired in 30 days)
Report to: Vice President of Worldwide Licensing, Paris HQLead relationships with film studios, television broadcasters, talent agencies, personalities, writers and sports managers to identify entertainment properties available for video game licensing.Analyze licensed properties for market potential and game play possibilities to make recommendations to company executives on best licenses to pursue. Responsible for identifying successful licenses and presenting findings and recommendations to management for application in both Marketing and Production. Evaluate the market potential and risks of licensed properties by looking up historical sales data, conducting genre analysis, making comparisons with other similar products. Prepare and deliver presentations and recommendations on potential licensing opportunities, strategic partnerships, licensing of outside talent to management
• Utilize research and analysis to identify entertainment licensing opportunities
• Initiate research, analyze and interpret data and identify historical trends
• Work in cooperation with other internal research groups to obtain data
• Research and give recommendations on Domestic and International Licensing/ Publishing opportunities which lead to acquisitions of IP for video game development.
• Create well-researched, detailed presentations of the license opportunity analysis and recommendations to present to company decision makers in weekly meetings
• Provide support for the Marketing and Licensing/Publishing Groups through research and analysis of the company’s target market, product mix and competition.
• Assist in the tracking of all key licenses and maintain regular contact with US Licensors on development, production and marketing issues.
• Other administrative duties as required.
Qualifications:
• 5 – 7 years experience in analytics in the entertainment, videogame, interactive or related industries
• Direct experience researching data, analyzing the data, then articulating this into recommendations is required
• Bachelor’s Degree
• Strong communication, writing and presentation
• Knowledge of video games and video game culture in order to make appropriate recommendations
• Familiarity with current entertainment pop-culture trends is required
• Professional approach to conducting daily business
• Good at establishing relationships with cross-functional peers and 3rd party partners
• Ability to independently manage multiple projects and details
• Knowledge of computer programs including Microsoft Word, Excel, with a strong emphasis on PowerPoint
• French language a plus
Retail Marketing Manager, San Francisco, California (Hired in 35 days)
Partner with retail account managers in identifying top growth opportunities and developing retail programs that build demand and meet company objectives at their specific accounts. Create, develop and implement 3-5 strategic retail programs that leverage Ubisoft’s top brands and unique capabilities at their specific accounts. Understand and leverage retailer and Ubisoft capabilities; ensure convergence of brand & retailer messages in-store, online and sometimes on TV. Present retail marketing concepts and programs internally to gain support. Manage internal and external resources in creation of any collateral materials needed to enable retail programs or support the account (internal and external)Work with analysis group to understand pre and post-program ROIs; leverage understanding to make improvements to future programs. Create and implement plans for Ubisoft’s presence at any account specific retail shows, collaborating with brand to ensure outstanding execution.
Qualifications:
• 5-7 years experience in Channel Marketing, Marketing or Sales required.
• Strong communication, collaboration, and team-building skills needed for cross-departmental projects.
• Detail-oriented with strong organizational/multi-tasking/prioritization abilities.
• Well-developed presentation and communication skills, both written and verbal.
• Strong analytical skills.
• Proficient in Microsoft Office Suite.
• Travel required (10-15% of role).
Ubisoft Entertainment, a global leader in the video games and entertainment software industry, is currently seeking a full-time Senior Director of Channel Marketing to lead its Channel Marketing and Shopper Marketing initiatives. The Senior Director of Channel Marketing will report to the Senior Vice President of Marketing and Sales, He/She will be responsible for the management of a full Channel Marketing team who, among other functions, will be developing merchandising and pre-sell programs, creating buyer meeting presentations, and managing merchandising companies. He/She will also be in charge of developing Ubisoft’s initiative towards creating a “Shopper Marketing” department, including category management, enhancing the way Ubisoft’s market its products at retail online and offline and of championing this new vision towards the entire organization and towards retail buyers.
